Insurance is one of the most complex financial products consumers will purchase in their lifetime, yet many policyholders struggle to fully understand their coverage, costs, and contractual obligations. With an overwhelming range of options-including health, life, auto, and home insurance-navigating policy terms, coverage limits, premiums, and claims processes can be daunting. This lack of clarity often leads to costly mistakes, inadequate protection, and financial hardship when unexpected events occur. To make informed decisions, consumers must not only choose appropriate coverage levels but also understand policy terms, compare insurers' financial stability, and be aware of their rights and responsibilities under the contract. Insurance literacy goes beyond knowing policy details-it's about understanding risk management, recognizing the value of sufficient coverage, and seeing how insurance contributes to long-term financial security. By enhancing insurance literacy, we empower consumers to make confident, informed choices that safeguard their financial well-being. So far, NAIP has secured recognition for Insurance Literacy Month in the following cities:

March: Philadelphia (PA), Indianapolis (IN)

April: Detroit (MI), Denver (CO), Erie (PA), Charleston (SC)

May: Connellsville (PA)

June: Houston (TX)

August: Cincinnati (OH), Tacoma (WA), Milwaukee (WI), Memphis (TN), Pittsburgh (PA)

October: Washington (DC), Baltimore (MD)

November: Nashville (TN)

Below are some Insurance Literacy Month proclamations from some of the cities we've collaborated with: